Miss Capricious

Definition of capricious
[Oxford Mini Dictionary] Having sudden changes of mood.
[Astrology] Loyal, dependable, industrious, determined, meticulous, austere, shrewd, practical.

Sunday, July 01, 2007

CommunicAsia 2007 (Part 2)

What happens after CommunicAsia was that we continued to be busy with follow-ups. Anyway, it's Sunday today so I am going to try to write something here.

I visited other booths whenever I got the chance to. It was more of browsing at new phone models and collecting freebies than anything else. It would probably do me more good to look at other cool innovations / solutions but didn't have time.

The ZTE 中兴 booth. I like the double storey concept.

The NSN booth, one of our close working partners. Business discussions and receptions are held on the 2nd storey. Our product was featured here too.


Most booths were very business-like. Some of the more interesting booths had more props like the one above. I had no idea what relationship the road and road sign had with the company's business, but it did attract visitors like me.

Sony Ericsson's booth is like a stage with changing background lights. The 2nd storey is, I suppose, for business discussions and receptions as well.

Moving on to mobile manufacturer's booths. This one above is Samsung's Ultra edition (I think). The way the phones are displayed, it's like a boutique! Tall, slim models stand around to answer your queries - definitely a plus point for the guys huh!

This is one of my favourite booths. LG's Prada. Manufacturers nowadays are teaming up with brand designers to create the phones. I first came across Prada earlier this year and was mesmerized by the sleek design. But my colleague kept reminding me that it is an iPhone copycat. Oh..whatever!!


LG's Shine. Another one of my favourite booth. Probably one of LG's latest models as they were strongly advertising it through the huge paper bags they were giving out.

... they even had models to take photos with you. I can't understand why anyone would take a picture here then queue up to collect it. Another one of those marketing tricks I guess.



Finally...(drumroll)... our booth :)



(left) Our IDA booth, (middle and right) Our A*Star booth. With my lovely colleagues.

In sum, I enjoyed the whole process of being one of the developers of our product and then being able to help introduce it to the public. Four days at the exhibition. Tiring, definitely, but truly satisfying.

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